{"product_id":"simplifire-36-built-in-electric-fireplace","title":"SimpliFire 36\" Built-In Electric Fireplace","description":"\u003cp\u003eThe SimpliFire 36\" Built-In is the workhorse of the electric fireplace world — clean modern flame presentation, straightforward built-in installation, and reliable everyday ambiance that does not require a designer budget to get right.\u003c\/p\u003e\n\u003ch3\u003eNew build or retrofit\u003c\/h3\u003e\n\u003cp\u003eIt works either way: frame it into a new wall, or set it into an existing space during a renovation. Realistic flame technology and supplemental heat, without the complexity of a full masonry project.\u003c\/p\u003e\n\u003ch3\u003eWhy start here\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuilt-in installation, so it reads as part of the wall rather than an appliance hung on it\u003c\/li\u003e\n\u003cli\u003eNo venting, no gas line, no chimney — electric removes the whole vent question\u003c\/li\u003e\n\u003cli\u003eSupplemental heat when you want it, flame-only when you do not\u003c\/li\u003e\n\u003cli\u003eThe most forgiving unit in the range to install\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBefore you order\u003c\/h3\u003e\n\u003cp\u003eBuilt-in means the framing and the electrical need to be right before the wall closes. Send us your rough opening and we will confirm clearances and framing with you first — that is a five-minute conversation that prevents an expensive one later.\u003c\/p\u003e","brand":"SimpliFire","offers":[{"title":"Default","offer_id":52264163442908,"sku":"SF-BI36-EB","price":1499.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0827\/9103\/9196\/files\/img-pdp-simplifire-built-in-jpg.jpg?v=1786499693","url":"https:\/\/americanhearthsupply.com\/products\/simplifire-36-built-in-electric-fireplace","provider":"American Hearth Supply","version":"1.0","type":"link"}